Little boy and dog. Built for Childhood. Since 1919.

We’ve been a step ahead of kids since 1919. We’re all too familiar with their affinity for mud, their rookie grasp of gravity, and their insatiable desire for dressing up like maniacs, superheroes, princesses, and superhero princess maniacs. So our shoes aren’t just stylish, they’re designed to be up to the task of being worn by kids – and easy on parents.

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Kid pouring chocholate on his shoes.
Made2Play

Turn their biggest messes into the best memories with machine-washable sneakers.

Surprise your princesses, Spidermans and Luke Skywalkers with favorite characters on their feet.

Memory Foam

toddler.

Let them dance, skip or squirm. Secure closures ensure these easy-on pairs stay on.

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Girl swinging.

for thrill seekers.

Whether conquering muddy terrain or scaling sky-high monkey bars, comfy sneaks mean adventure in every step.

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Kid playing with stroller.

for style setters.

From lace-up oxfords to embellished ballet flats, these colorful and classic picks make dressing up worth the fuss.

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Sandals.

sandals.

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Boots.

boots.

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