Little Loyals

Introducing our new loyalty program! Earn points
every time you shop, and so much more!

Earn 50 points just for signing up!

Have questions? Read our FAQ.

Join Us

Already have an account? Log In

easy ways to earn points.

create an account.

Earn 50 points
just for
signing up.

50 Points
make a purchase.

Earn 1 point
for every dollar
you spend.

1 Point Per $
write a review.

Earn 20 points
each time you
write a review.

20 Points
refer a friend.

Earn 50 points
when you refer
a friend.

50 Points

Earn 20 points
when you follow
us on Instagram.

20 Points

Earn 10 points
when you share
us on Facebook.

10 Points

redeem your points.

Redeeming your hard-earned points is easy! Look for the
“Redeem Your Rewards” dropdown during checkout.

when you
75 points.

when you
150 points.

when you
225 points.

when you
300 points.

when you
375 points.

more points = more rewards!

What level of loyal are you?
  • points earned
    per year

  • birthday
    reward points

  • anniversary
    reward points

  • early sale

  • surprise double
    & triple
    points days

  • free shipping
    & returns

  • early access to
    exclusive styles
    & collections

  • vip events

  • 0

    $1 = 1 point

  • 25
  • 100
  • 100

    $1 = 1.25 points

  • 50
  • 200
  • 250

    $1 = 1.5 points

  • 75
  • 300

Your loyal level will reset annually based on the points earned in the calendar year.


Points are valid for 12 months from the date of the last qualifying purchase. Each qualifying purchase will automatically extend the expiration date of all unused points for 12 months from the month of the qualifying purchase.

Little Loyals is only available on

You can use your points for discounts on your order on! Rewards discounts can be used on any product, but cannot be applied to shipping fees, taxes or gift cards.

Log in if you are not already. Click on My Rewards and choose the reward you want to redeem. Copy the code and paste into your cart under discount code, then hit apply.

The levels reset every 12 months in the month of January. To maintain a level for the next 12 months, you should have earned the minimum qualified points required by making purchases in the last 12 months. The levels for the upcoming year get evaluated based on the points earned through purchases in the last year.

If you activated a Rewards discount but did not check out, or you hit "Remove" in the cart, your points were deducted; however, the discount code is still active and available to you to use. Log in and go to your Rewards History and you can see all your recent activity. Under "Rewards History" you can see the Rewards discount codes. You can copy and paste the code into the Promo Code area in the cart and your discount will be applied.

Earn birthday rewards on your birthday! The kids get all the fun, it’s your turn now – enter your birthday when you sign up! Earn more birthday rewards each time you level up.

Enter your Anniversary, aka the day you became a Little Loyal with Stride Rite, and you’ll be gifted points every year on this special day! Level up and receive even more points the next time you’re rewarded!

When items are returned, the points you earned from that purchase will be deducted from your point balance. If you used a Rewards discount code on your order and return your entire order, the points you used for your discount will be added back to your account.

No, the Rewards discount must be surrendered and applied to your order at check out and cannot be applied to already placed orders.

If you have any additional questions, you can email our customer service team at, or call 1-800-299-6575 Mon-Fri, 8am-8pm EST, or chat on site Mon-Fri, 9am-9pm EST.

To view complete terms and conditions, click here.